Social Media Basics Certification

Become the Best by Learning the Basics

The Mayo Clinic Social Media Network (MCSMN) collaborated with experts at Hootsuite to develop a training program for certification in the basics of social media for healthcare professionals.

Note: Certain organizations have made bulk purchases of seat licenses for the Social Media Basics Certification. This site is for employees of Mayo Clinic and those other organizations to have streamlined access to the training.

After earning the Social Media Basics for Healthcare Certificate, you’ll be able to:

Use core social media platforms with confidence Learn how to setup up and manage a social presence on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Navigate regulatory and privacy concerns Learn how privacy and self-disclosure are managed online within and beyond HIPAA regulations, plus how to mitigate risks and respond to online challenges.

Monitor and measure with purpose and intelligence Learn when and how to monitor your online presence, plus ways to measure results and understand analytics available through the social media platforms.

During this self-paced program, you’ll learn:

  • Introduction to Social Media and Healthcare
  • Facebook Basics
  • Twitter Basics
  • LinkedIn Basics
  • Visual Social Media
  • Monitoring and Measurement
  • Professionalism

Time: 4 hours

CME: 3.5 AMA PRA Category 1 Creditsavailable*

* This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of Mayo Clinic College of Medicine and Hootsuite Media Inc. Mayo Clinic College of Medicine is accredited by the ACCME to provide continuing medical education for physicians. Mayo Clinic College of Medicine designates this enduring material for a maximum of 3.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Social Media Basics for Healthcare

This site provides a simplified mechanism for employees of Mayo Clinic and certain other organizations to gain streamlined access to the Social Media Basics for Healthcare certification.

Just create your account using your work email address, and if your employer is among those that have purchased bulk licenses you will be able to proceed to the training without payment.

Otherwise, visit the Mayo Clinic Social Media Network membership options page for information on the benefits of membership.

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